What's Happening?
Kennedy Training Network (KTN) is offering a complimentary webcast focused on hotel spa reservations sales training. Scheduled for October 17, the 40-minute session aims to enhance the skills of spa reception desk teams at hotels and resorts. The training will cover topics such as upselling, cross-selling, and improving customer interactions to boost revenue per spa visit. Doug Kennedy, President of KTN, emphasizes the importance of first impressions in spa sales and overall hotel revenue. The webcast is sponsored by Travel Outlook and Track Hospitality Software, allowing KTN to offer the training free of charge, despite its usual registration fee of $99 per person.
Why It's Important?
The training is significant as it addresses the growing trend of wellness travel, where guests prioritize spa experiences during their hotel stays. By equipping spa desk staff with advanced sales techniques, hotels can enhance guest satisfaction and increase revenue. The initiative also serves as a soft marketing opportunity, attracting guests from nearby accommodations such as Airbnb. The free access to this training reflects a commitment to improving service standards across the hospitality industry, potentially leading to higher guest retention and positive reviews.
What's Next?
Participants who register for the webcast will receive a link to the recording, enabling them to revisit the training or share it during staff meetings. KTN plans to continue offering similar webcasts, with upcoming topics including hotel sales presentation tips and using the Value Pyramid model to sell guest experiences. These sessions aim to further develop the skills of hotel staff, ensuring they can effectively engage with guests and enhance their overall experience.
Beyond the Headlines
The training underscores the evolving role of spa reception staff in the hospitality industry, highlighting the need for personalized customer service and strategic sales approaches. As wellness travel gains popularity, hotels must adapt by offering tailored experiences that meet the diverse needs of their guests. This shift may lead to broader changes in hotel operations, emphasizing the importance of specialized training and continuous professional development.
