What is the story about?
What's Happening?
N8iV Beauty, an Indigenous-owned skincare brand, has been awarded Allure Magazine's '2025 Best of Beauty' award. Founded by Ruth-Ann Thorn, the brand emphasizes natural, non-toxic products that celebrate individuality. Thorn, who has roots in the Rincon and La Jolla Indian Reservations, uses local ingredients like acorn oil in her products. The award marks a significant achievement for the brand, highlighting its commitment to natural beauty and cultural heritage.
Why It's Important?
The recognition of N8iV Beauty by Allure Magazine represents a milestone for Indigenous-owned businesses in the beauty industry. It underscores the growing consumer demand for natural and culturally authentic products. This award not only elevates the brand's profile but also brings attention to the importance of supporting Indigenous entrepreneurs and preserving traditional knowledge. The success of N8iV Beauty could inspire other Indigenous entrepreneurs to enter the market, promoting diversity and inclusivity in the beauty industry.
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