What's Happening?
The Ipsos Global Trends Report 2025 reveals significant insights into global attitudes towards artificial intelligence (AI) and societal shifts. According to the report, only 39% of American respondents view AI as a positive force, a sentiment echoed in Great Britain where the figure is slightly higher at 42%. This skepticism contrasts with the global average, where 58% of respondents see AI as beneficial. The report also highlights broader societal trends, including increasing geopolitical conflicts and a reconfiguration of societal norms. These findings are part of a larger narrative of persistent tensions defining the 2020s, as noted by Jennifer Bender, Ipsos global head of trends and foresight. The report underscores the importance of trust, with 67% of respondents preferring brands that align with their personal values, and 81% believing that brands can support good causes while being profitable.
Why It's Important?
The skepticism towards AI in the U.S. and Great Britain is significant for businesses and policymakers, as it suggests a need for careful consideration in the deployment and communication of AI technologies. Brands and companies must navigate these perceptions to effectively engage with consumers who are increasingly valuing trust and alignment with personal values. The report's emphasis on trust and societal reconfiguration indicates potential shifts in consumer behavior, where ethical considerations and brand purpose may play a crucial role in market success. This could lead to changes in marketing strategies and product development, as companies strive to meet the evolving expectations of a more discerning public.
What's Next?
As AI continues to integrate into various sectors, businesses and policymakers may need to address public concerns through transparent practices and ethical standards. The Ipsos report suggests that brands focusing on local economies and aligning with consumer values may find greater success. Additionally, the report's findings on geopolitical tensions and societal shifts could influence future policy decisions and international relations, as countries navigate these complex dynamics. Companies might also explore ways to enhance trust and engagement with consumers, potentially leading to innovations in customer service and brand communication.
Beyond the Headlines
The Ipsos report highlights deeper implications for societal trust and the role of technology in shaping public perceptions. The conflicted relationship with technology, where it is seen both as a solution and a threat, suggests a need for balanced narratives that address both the benefits and challenges of technological advancements. This could lead to broader discussions on the ethical use of AI and its impact on privacy, employment, and social equity. The report also points to a potential retreat from globalization, with increasing nationalistic tendencies and concerns over immigration, which may influence future economic and political strategies.
