What's Happening?
Eloise Hautcoeur has been appointed as the new global communications director for Versace. Hautcoeur joined the Italian fashion brand at the end of August, succeeding Mathieu Baboulène. She reports to Caroline Deroche Pasquier, Versace's vice president of global communications. Hautcoeur previously worked at Bottega Veneta as the head of communications for Northern Europe. Her appointment comes as Versace prepares for the Venice Film Festival, where the brand's new vision was showcased through high-profile appearances by celebrities like Julia Roberts and Amanda Seyfried.
Why It's Important?
Hautcoeur's appointment is significant as it marks a strategic move by Versace to strengthen its global communications strategy. With her experience at Bottega Veneta and other luxury brands, Hautcoeur is expected to bring a fresh perspective to Versace's communication efforts. This change in leadership comes at a time when the fashion industry is increasingly focusing on digital engagement and global brand visibility. Hautcoeur's role will be crucial in navigating these challenges and enhancing Versace's brand image worldwide.
What's Next?
Versace is set to unveil its spring 2026 collection during Milan Fashion Week through a presentation rather than a traditional runway show. This approach indicates a shift towards more intimate and exclusive brand experiences. Hautcoeur's expertise in communications will likely play a key role in promoting this new strategy and ensuring its success. As the fashion industry continues to evolve, Versace's ability to adapt and innovate in its communication strategies will be critical to maintaining its competitive edge.
