What's Happening?
Lancôme's Global International Artist Sheika Daley has highlighted the resurgence of terracotta brown lipstick as a major trend for fall 2025. This shade, a mix of burnt orange, toffee, and rose, is noted
for its versatility and ability to flatter various skin tones. Daley describes the color as timeless, reinventing itself every few years, and providing a warm, sun-kissed undertone that adds depth and sophistication without feeling heavy. The trend has been spotted on celebrities like Zendaya and Selena Gomez, and is gaining popularity on platforms like TikTok.
Why It's Important?
The terracotta brown lipstick trend reflects a broader movement in the beauty industry towards embracing earthy, natural tones that enhance rather than overshadow individual features. This trend is significant as it caters to a diverse range of consumers, offering a universally flattering option that aligns with the season's aesthetic. The popularity of this trend among celebrities and on social media platforms indicates its potential to influence consumer choices and drive sales in the beauty sector.
