What's Happening?
Chloe Malle has been appointed as the new head of editorial content for American Vogue, succeeding Anna Wintour. Malle, the daughter of actor Candice Bergen and film director Louis Malle, was previously an editor at Vogue and was rumored to be the frontrunner for the position. Her appointment comes as Wintour steps down after 37 years as editor-in-chief, although she will continue as Condé Nast's global chief content officer and Vogue's global editorial director. Malle is expected to start her new role before New York Fashion Week, which runs from September 11 to September 16. Malle's career began with an internship at the New York Observer, followed by freelance writing for The New York Times Style section and Vogue. She joined Vogue in 2011 as a social editor and has since risen through the ranks, becoming a podcast host and editor of Vogue.com.
Why It's Important?
The appointment of Chloe Malle as the new editor of American Vogue marks a significant transition in the fashion industry. Anna Wintour's tenure at Vogue was marked by her influential role in shaping fashion trends and maintaining Vogue's status as a leading fashion publication. Malle's leadership could bring new perspectives and changes to the magazine's editorial direction. This transition is crucial for Vogue as it navigates the evolving landscape of fashion media, where digital platforms and social media play an increasingly important role. Malle's experience and background in writing and editing may influence Vogue's content strategy, potentially impacting how fashion is covered and consumed by audiences. The change in leadership could also affect Vogue's relationships with designers, advertisers, and readers, as Malle establishes her vision for the magazine.
What's Next?
Chloe Malle's immediate focus will likely be on preparing for New York Fashion Week, a major event in the fashion calendar. Her approach to covering the event could provide insights into her editorial vision for Vogue. Additionally, Malle may begin to implement changes in the magazine's content and strategy, potentially introducing new features or digital initiatives. Stakeholders in the fashion industry, including designers, advertisers, and readers, will be watching closely to see how Malle's leadership influences Vogue's direction. As Malle settles into her role, she may also engage with Vogue's global network, collaborating with international editions to align the brand's global strategy.
