Amorepacific Debuts New Beauty Device at IFA 2025

What's Happening?

Amorepacific has introduced a new beauty device, 'OnFace,' at the IFA 2025 event in Berlin. This premium micro-LED mask is part of the company's AI-powered beauty device brand, makeON. Designed to deliver consistent light across the face, OnFace uses 3,770 ultra-thin micro surface-emitting LEDs. The mask's single-panel LED design and flexible materials ensure it fits closely with facial contours for maximum effectiveness. In tests, OnFace improved skin conditions by reducing pore volume, refining texture, and enhancing skin density and elastin. The device is set to launch in Korea in October 2025, marking a significant milestone for Amorepacific in its global expansion of innovative beauty solutions.

Why It's Important?

The launch of OnFace underscores Amorepacific's commitment to advancing beauty technology and expanding its market presence. By leveraging AI and LED technology, the company aims to offer personalized skincare solutions that cater to diverse consumer needs. This innovation reflects broader trends in the beauty industry, where technology-driven products are increasingly popular. The introduction of OnFace could enhance Amorepacific's competitive edge, attracting tech-savvy consumers and boosting its brand reputation. As the beauty tech market grows, Amorepacific's strategic focus on innovation positions it well to capitalize on emerging opportunities and drive industry standards.

What's Next?

Following the debut at IFA 2025, Amorepacific plans to launch OnFace in Korea, with potential expansion to other markets. The company's ongoing research and development efforts may lead to further advancements in beauty technology, including new devices and applications. Industry observers anticipate continued innovation from Amorepacific, as it seeks to maintain its leadership in the beauty tech sector. The success of OnFace could influence competitors to invest in similar technologies, driving further growth and transformation in the beauty industry. Amorepacific's strategic initiatives will likely focus on enhancing product efficacy and consumer engagement.