Globus Family of Brands Launches Major Product Event for Travel Advisors

What's Happening?

The Globus family of brands is preparing for its first major product launch in six years, targeting travel advisors with a series of events. The launch will feature new destination-focused brochures from Globus, Cosmos, and Avalon Waterways. The event series begins on October 6 at the Eureka Tower in Melbourne, where advisors will learn about new product and itinerary developments. The events are designed to equip advisors with the necessary tools to effectively sell Globus products. Presentations will be given by Globus' Business Development Managers, and attendees will have opportunities to network and win prizes. Over 1,000 advisors have already registered to attend more than 30 events across Australia.

Why It's Important?

This product launch is significant for the travel industry as it marks a major initiative by the Globus family of brands to engage with travel advisors and enhance their product offerings. By introducing new brochures and itineraries, Globus aims to strengthen its market position and provide travel advisors with updated resources to attract customers. The events also offer networking opportunities, which can foster stronger relationships between advisors and the brand, potentially leading to increased sales and customer satisfaction. This initiative reflects a broader trend in the travel industry towards personalized and destination-focused travel experiences.

What's Next?

As the events unfold, travel advisors will likely begin incorporating the new products into their offerings, potentially leading to increased bookings for Globus tours and cruises. The success of these events could influence other travel companies to adopt similar strategies, focusing on direct engagement with advisors to boost sales. Additionally, the feedback from these events may guide future product developments and marketing strategies for the Globus family of brands.