Trailborn Hotels Resorts Joins Marriott Bonvoy's Outdoor Collection, Expanding Adventure Hospitality

What's Happening?

Trailborn Hotels & Resorts has joined the new Outdoor Collection by Marriott Bonvoy, marking a significant milestone in its growth as a leader in outdoor-focused hospitality. As a founding member of this collection, Trailborn is recognized for its unique approach to creating boutique hotels and resorts that offer adventure and relaxation in iconic outdoor destinations across the United States. The brand has rapidly expanded, with properties in locations such as Estes Park, Colorado, and Wrightsville Beach, North Carolina. Trailborn's collaboration with Marriott Bonvoy allows it to reach a broader audience through Marriott's global network, offering guests unique outdoor experiences and access to Marriott Bonvoy's loyalty program benefits.

Why It's Important?

Trailborn's inclusion in Marriott Bonvoy's Outdoor Collection highlights the growing trend of experiential travel, where guests seek unique and immersive experiences. This partnership not only enhances Trailborn's visibility and market reach but also aligns with Marriott's strategy to diversify its offerings and cater to adventure-seeking travelers. The collaboration is expected to drive increased bookings and brand loyalty, benefiting both Trailborn and Marriott. Additionally, Trailborn's focus on revitalizing historic properties and offering guided outdoor experiences positions it as a key player in the niche market of adventure hospitality, potentially influencing industry standards and inspiring similar ventures.

What's Next?

Trailborn plans to expand its portfolio with new properties in Mendocino, California, and Jackson Hole, Wyoming, set to open in 2026. These developments will further solidify Trailborn's presence in the outdoor hospitality market, offering guests more opportunities to explore and enjoy America's natural landscapes. The brand's continued growth and innovation in creating unique travel experiences are likely to attract more partnerships and collaborations within the hospitality industry.