What's Happening?
Author-illustrator Matt Tavares is touring the East Coast to promote his new holiday picture book, 'Dasher and the Polar Bear,' the third in his bestselling Dasher series. Tavares has visited 20 bookstores, engaging with fans through readings and book signings.
His tour included stops at Old Town Books in Virginia, Wonderland Books in Maryland, and Water Street Bookstore in New Hampshire, where he celebrated his 50th birthday. The tour has been well-received, with sold-out events and enthusiastic participation from local communities.
Why It's Important?
Book tours like Tavares's play a crucial role in connecting authors with their readers, fostering a personal connection that can enhance the reading experience. These events also support local bookstores by drawing in crowds and boosting sales. Tavares's focus on holiday-themed books aligns with seasonal interests, making his tour timely and relevant. The success of such tours highlights the enduring appeal of physical books and in-person literary events in an increasingly digital world.
