What is the story about?
What's Happening?
Justin Manfredi has been named Executive Vice President and Head of Worldwide Television Marketing at Lionsgate, succeeding Suzy Feldman, who is retiring after a decade with the company. Manfredi joins Lionsgate from Apple TV+, where he led global marketing strategies for several high-profile series, including 'The Studio,' which garnered a record 23 Emmy nominations. His previous roles include Senior Vice President of Marketing at AMC Networks and Senior Global Director of Digital Marketing for Activision.
Why It's Important?
Manfredi's appointment comes at a crucial time for Lionsgate as it navigates a future post-Starz separation amid an overall revenue decline. His experience across diverse companies like Apple, AMC, and Activision positions him to lead Lionsgate's multifaceted marketing approach in a changing media landscape. His expertise in digital marketing and content licensing is expected to drive opportunities and expand Lionsgate's reach in the FAST, AVOD, and digital media platforms.
What's Next?
Manfredi will oversee all original series marketing for Lionsgate and work with the content licensing team to handle traditional licensing to worldwide buyers. He will also manage Lionsgate's stable of 30 FAST channels in 18 countries and deliver content to platforms throughout digital media. His focus will be on digital-first campaigns that build on Lionsgate's established leadership in delivering brand-defining series.
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