What is the story about?
What's Happening?
Amazon Prime Day 2025 is approaching, and early deals on Korean beauty products are already available. Popular brands such as CosRx, Round Lab, and Dr. Jart+ are offering discounts on skincare essentials aimed at achieving the coveted 'glass skin' look. These products include hydrating toners, barrier-boosting creams, and fast-absorbing sunscreens. The discounts cover a wide range of beauty products, including makeup and hair care items. The early deals are expected to sell out quickly, prompting consumers to act fast to secure their favorite products.
Why It's Important?
The early availability of discounts on K-beauty products highlights the growing popularity of Korean skincare routines in the U.S. market. The focus on achieving 'glass skin' reflects a broader trend towards skincare that emphasizes hydration and a natural glow. This trend is influencing consumer preferences and driving demand for products that offer these benefits. The discounts provide an opportunity for consumers to access high-quality skincare products at reduced prices, potentially increasing the adoption of Korean beauty practices in the U.S.
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