What's Happening?
Lego has announced the release of a new DeLorean kit inspired by the Back to the Future movie series. This high-end Lego Icons DeLorean set consists of 1,872 pieces and allows collectors to customize the model
to resemble the DeLorean from any of the three films. The kit includes features such as the rod and Plutonium chamber from the first movie, a flight mode and Mr. Fusion generator from the second, and whitewall tires and interchangeable license plates from the third. The set, originally priced at $200, is currently available for $170.
Why It's Important?
The release of the Lego Icons DeLorean kit is significant for collectors and fans of the Back to the Future franchise, offering a detailed and customizable model that pays homage to the iconic films. This product caters to the growing market for high-end collectible items, which has seen increased interest from enthusiasts seeking unique and nostalgic memorabilia. The kit's availability at a reduced price may also attract a wider audience, potentially boosting sales and interest in Lego's movie-themed products.
What's Next?
Collectors and fans can anticipate the release of the Lego Icons DeLorean kit next year, with potential for further themed sets from Lego that capitalize on popular movie franchises. The success of this kit could encourage Lego to explore additional collaborations with film studios, expanding their range of collectible products. As the release date approaches, marketing efforts and promotions may increase, highlighting the kit's unique features and customization options.
