What is the story about?
What's Happening?
Evermore Orlando Resort is positioning itself as a destination resort, moving beyond the traditional theme park experience in Orlando. At the Skift Global Forum, Chris Kelsey, president of Dart Interests, discussed how Evermore is changing the narrative by offering multi-bedroom vacation homes with hotel-level services. The resort features a Conrad Hotel, a Caribbean-style beach, and numerous dining options, designed to cater to families, friend groups, and milestone gatherings. Evermore aims to provide a comprehensive leisure experience, allowing guests to relax and connect without the typical theme park frenzy.
Why It's Important?
Evermore's approach reflects a shift in the hospitality industry towards creating standalone destinations that offer unique experiences beyond traditional attractions. By focusing on 'relational wellness', Evermore addresses the growing demand for travel experiences that foster connection and relaxation. This model could influence other resorts to adopt similar strategies, potentially reshaping the vacation rental market. The partnership with Hilton enhances Evermore's appeal, integrating it into a global loyalty ecosystem and providing guests with reliable services.
What's Next?
Dart Interests plans to expand the Evermore model to other locations, seeking mountain and beach destinations with low seasonality and strong air access. This expansion could establish Evermore as a new category in hospitality, competing with high-end vacation rentals and luxury resorts. The focus on group travel and wellness through connection may attract a diverse range of travelers, driving growth and innovation in the industry.
Beyond the Headlines
Evermore's emphasis on 'relational wellness' aligns with broader cultural shifts towards prioritizing mental health and social connections. As loneliness becomes recognized as a public health issue, travel experiences that promote connection may become increasingly valuable. This trend could lead to more hospitality brands incorporating wellness-focused designs and programming, potentially transforming the industry.
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