What's Happening?
Koleston Naturals, in collaboration with Leo Burnett Beirut, launched an innovative outdoor advertising campaign in 2008 in Lebanon. The campaign featured a billboard with a cut-out silhouette of a woman's
hair, designed to change color as sunlight passed through it. This creative approach demonstrated the natural color-shifting properties of Koleston's hair color range without the use of digital effects. The billboard effectively used the movement of the sun to alter the appearance of the hair color, providing a dynamic and engaging visual experience for viewers.
Why It's Important?
This campaign highlights the power of creativity in advertising, particularly in the outdoor advertising space. By using natural elements like sunlight, Koleston was able to create a memorable and interactive experience that effectively communicated the product's unique selling proposition. Such innovative approaches can significantly enhance brand visibility and consumer engagement, setting a precedent for future advertising strategies. This method not only showcases the product's features but also aligns with sustainable advertising practices by minimizing digital and material usage.
