What is the story about?
What's Happening?
The Stable Book Group has entered into an e-book marketing and distribution agreement with Open Road Integrated Media. Under this deal, Open Road will serve as the exclusive e-book distributor for Stable's wholly owned publishers and those served by Stable Distribution. This agreement will integrate all of Stable's e-book titles into Open Road's Ignition program, which is designed to create marketing campaigns for e-books. Open Road CEO David Steinberger highlighted that this is the first time Open Road has established such a deal with a client services provider. The agreement is set to increase the number of titles in the Ignition program, which operates on a revenue-sharing model. Stable, formed by six independent houses, aims to offer smaller indie publishers a new distribution option through Stable Distribution, which will begin service next spring.
Why It's Important?
This agreement is significant as it provides smaller independent publishers with enhanced distribution and marketing opportunities, potentially increasing their reach and sales. By joining Open Road's Ignition program, these publishers can benefit from targeted marketing campaigns, which could lead to greater visibility in the competitive e-book market. The partnership reflects a growing trend of collaboration between publishing entities to leverage digital platforms for broader distribution. This move could also influence other publishers to seek similar partnerships, thereby reshaping the e-book distribution landscape.
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