What is the story about?
What's Happening?
Atlantic Records is partnering with Jorge Rivera-Herrans to release 'EPIC: The Musical' on vinyl for the first time. The musical, inspired by Homer's 'The Odyssey,' has been a digital sensation, with over 3 billion global streams. The vinyl release includes a limited-edition nine-vinyl EP holographic mega box set, available for purchase until September 14. Rivera-Herrans, who began the project in college, has assembled a global ensemble of performers and documented the process on social media. Atlantic Records plans to expand the musical into a multi-dimensional universe, offering fans new experiences and merchandise.
Why It's Important?
The vinyl release of 'EPIC: The Musical' marks a significant milestone in the transition from digital to physical media, offering fans a tangible connection to the music. This partnership with Atlantic Records highlights the growing trend of multimedia storytelling, combining music, animation, and fan engagement. The success of 'EPIC' demonstrates the potential for innovative projects to reach global audiences and create new opportunities for artists. As Rivera-Herrans continues to expand the musical's universe, it may influence the future of musical productions and fan interactions.
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