What is the story about?
What's Happening?
Kris Jenner, known for her role as the 'momager' of the Kardashian family, has partnered with MAC Cosmetics to front their Studio Fix Foundation campaign. The collaboration was teased on social media platforms like Instagram and TikTok, with a video captioned 'This is a case for the FBI.' The campaign faced initial controversy due to a leaked teaser image, which was later confirmed as a marketing stunt. Nicola Formichetti, Global Creative Director for MAC Cosmetics, emphasized the campaign's focus on diversity, featuring individuals of all ages, races, and genders. This collaboration follows MAC's reimagining of its iconic Studio Fix Powder Plus Foundation, originally launched in 1992, to cater to the next generation of beauty consumers.
Why It's Important?
The collaboration between Kris Jenner and MAC Cosmetics highlights the growing trend of beauty brands leveraging celebrity influence to reach diverse audiences. By featuring a high-profile figure like Jenner, MAC aims to strengthen its brand presence and appeal to a broader demographic. This move is part of a larger industry trend where beauty companies are increasingly tapping into Gen X celebrities to promote their products. Such partnerships can significantly impact brand visibility and consumer engagement, potentially driving sales and expanding market reach.
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