What is the story about?
What's Happening?
Xfinity internet subscribers are being offered early access to the multiplayer beta of Call of Duty: Black Ops 7, set to begin on October 2. This opportunity is part of Comcast's ongoing partnership with Activision, allowing members to claim a beta code through the Xfinity 'Rewards' hub. The beta will be available on Xbox, PlayStation, and PC platforms. Non-Xfinity members can also gain early access by preordering the game or through certain Game Pass subscription tiers. The full game is scheduled for release on November 14.
Why It's Important?
The early access offer for Xfinity members is a strategic move by Comcast to enhance customer loyalty and engagement by providing exclusive gaming content. This partnership with Activision reflects the growing trend of internet service providers leveraging popular gaming franchises to attract and retain subscribers. For the gaming industry, such collaborations can drive pre-release hype and increase player engagement. The early access also allows developers to gather feedback and make necessary adjustments before the official launch, potentially improving the final product.
What's Next?
Activision is expected to reveal more details about the Black Ops 7 multiplayer beta content during the Call of Duty: Next event on September 30. This event will include live gameplay and announcements related to the game's multiplayer, Zombies, and Warzone modes. As the release date approaches, further marketing efforts and promotional activities are likely to increase, aiming to maximize player interest and pre-orders.
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