What's Happening?
Volkswagen Group has engaged Italdesign, an Audi subsidiary, to create a design concept for an electric coupe, known as the EVX Project. This initiative is a design exercise aimed at exploring possibilities on the MEB+ platform, which is primarily intended for front-wheel-drive vehicles. The EVX coupe, although not planned for production, showcases a 2+2 configuration and is set to debut next year alongside other products like the ID.2 Polo GTI. The design features a coupe-like crossover style, reminiscent of the Toyota C-HR, and measures 166.5 inches long, 71.6 inches wide, and 58.6 inches tall. Despite its intriguing design, Volkswagen has not disclosed any details about the powertrain for the EVX, which remains a conceptual model displayed as a hologram at the IAA Mobility show in Munich.
Why It's Important?
The exploration of the EVX Project by Volkswagen highlights the company's interest in expanding its electric vehicle lineup, potentially enhancing its brand image post-Dieselgate. While the EVX is not slated for production, it represents Volkswagen's willingness to innovate and consider niche markets within the electric vehicle sector. This design exercise could influence future decisions regarding entry-level sports cars, especially if performance EVs from Porsche and Audi prove successful. The project also underscores Italdesign's active role within the Volkswagen Group, although there are reports suggesting Audi might sell the company.
What's Next?
Volkswagen's focus remains on SUVs, hatchbacks, and wagons, which are currently more profitable. However, if the market for electric sports cars grows, Volkswagen might reconsider its strategy and potentially develop a production model based on the EVX concept. The success of Porsche's and Audi's performance EVs could be a deciding factor in this shift. For now, the EVX serves as a creative exploration rather than a commercial venture.
Beyond the Headlines
The EVX Project reflects Volkswagen's strategic approach to design and innovation, aiming to diversify its electric vehicle offerings while maintaining profitability. The concept also highlights the potential for collaboration within the Volkswagen Group, leveraging Italdesign's expertise to explore new design possibilities. This initiative may influence future design trends and consumer expectations in the electric vehicle market.
