What's Happening?
A new report by Media Partners Asia forecasts that the Asia-Pacific screen economy will grow to $196 billion by 2030, primarily driven by streaming, creator-led video, and connected TV. The report highlights
a shift from traditional television to online video platforms, with premium video on demand and user-generated content expected to see significant revenue increases. Japan and India are identified as key markets contributing to this growth, with advancements in connected TV and monetization strategies.
Why It's Important?
The projected growth in Asia-Pacific's video revenue underscores the transformative impact of streaming and digital platforms on the global media landscape. This shift presents opportunities for content creators and distributors to tap into new markets and revenue streams. The focus on premium content and advanced monetization strategies could lead to increased competition and innovation in the industry. Additionally, the rise of connected TV and AI-driven efficiencies may further enhance content delivery and viewer engagement.
