What's Happening?
Michter’s Distillery has announced the release of its 20 Year Old Kentucky Straight Bourbon for 2025. This limited edition whiskey, selected by master distiller Dan McKee, will be available at select U.S.
retailers starting in December, priced at $1,200 per bottle. The bourbon is bottled at 114.2 proof and has been aged in new, charred American white oak barrels. Michter’s emphasizes the importance of the 17- to 20-year maturation period, known as the 'Fork in the Road Point,' where barrels achieve exceptional quality.
Why It's Important?
The release of Michter’s 20 Year Old Bourbon highlights the growing demand for premium, aged spirits in the U.S. market. This bourbon's high price and limited availability reflect its status as a luxury product, appealing to collectors and connoisseurs. The announcement reinforces Michter’s reputation for quality and craftsmanship, contributing to the brand's prestige and influence in the whiskey industry. The release may also impact market trends, encouraging other distilleries to focus on high-end offerings.
