What's Happening?
Rashan Brown, a product manager at ESPN, has successfully turned his passion for poetry into a lucrative side hustle. Initially starting with a $3,000 investment to host a spoken-word poetry event in Brooklyn, New York, Brown's venture, 'Poetry me, please,'
has grown significantly. The monthly poetry showcase series now attracts poets from across the country and generates substantial revenue through ticket sales and merchandise. In 2024, the side hustle brought in $148,000, primarily from ticket sales for events held in venues like Brooklyn's Kings Theatre. Despite the slim profit margins, Brown reinvests earnings into the business, which also involves managing other poets and organizing pop-up showcases worldwide.
Why It's Important?
Brown's success story highlights the potential of turning personal passions into profitable ventures. His journey underscores the importance of creativity and entrepreneurship in the modern economy, offering a blueprint for others looking to monetize their hobbies. The growth of 'Poetry me, please' also reflects a broader cultural appreciation for spoken-word poetry and live performance art. This development could inspire similar initiatives, fostering a vibrant community of artists and performers. Additionally, Brown's ability to balance a demanding full-time job with his side hustle demonstrates the viability of pursuing multiple career paths simultaneously.
What's Next?
Looking ahead, Brown plans to continue expanding 'Poetry me, please' by exploring new revenue streams and increasing the scale of his events. He aims to further develop the brand by managing more poets and enhancing the showcase experience. As the business grows, Brown may face challenges such as maintaining the quality of performances and managing logistical complexities. However, his commitment to the craft and strategic reinvestment of profits position him well for future success. The upcoming event at Kings Theatre, with tickets ranging from $37 to $147, is expected to draw significant attention and could serve as a catalyst for further growth.
