What's Happening?
Infinity Holidays has initiated a European-focused campaign to capitalize on strong travel demand. The campaign, running through September and October 2025, highlights popular destinations such as Italy, Spain, Greece, France, and Ireland. It aims to provide travel agents with tools and deals to sell European packages effectively. The company has seen a 30% increase in total transaction value and a 23% rise in room nights booked, indicating robust interest in European travel. The campaign offers exclusive savings and diverse packages to attract travelers planning trips for late 2025 and into 2026.
Why It's Important?
The campaign reflects the growing enthusiasm for European travel, driven by cultural, historical, and lifestyle attractions. Infinity Holidays' strategic focus on Europe supports travel agents in capturing this demand, enhancing their sales and client value. The significant growth in transaction value underscores the importance of Europe as a key market for the travel industry. By providing exclusive deals and packages, Infinity Holidays aims to sustain momentum and maximize bookings during the peak travel season.
What's Next?
As the campaign progresses, travel agents are expected to leverage the provided tools and deals to boost bookings. The focus on long-term travel planning for 2025 and 2026 offers agents opportunities to target travelers seeking extended European getaways. The campaign's success could lead to further initiatives by Infinity Holidays to expand its market presence and enhance its offerings. The travel industry will likely monitor the campaign's impact on booking trends and adjust strategies accordingly.
