What's Happening?
In Minneapolis, booksellers have experienced a significant increase in sales and national attention due to their resistance to Immigration and Customs Enforcement (ICE) activities in the area. Greg Ketter, owner of DreamHaven Books and Comics, became
a social media sensation after a video of him protesting against ICE agents went viral. This exposure led to a surge in online orders, with sales through platforms like AbeBooks and eBay increasing tenfold compared to a typical January. Similarly, Victoria Ford, owner of Comma: A Bookshop, gained attention after her social media post about not supporting ICE was shared widely, resulting in hundreds of orders from across the country. Both bookstores have seen a high demand for books on topics such as tyranny and the Constitution.
Why It's Important?
The viral attention and subsequent sales spike for these Minneapolis booksellers highlight the power of social media in amplifying local activism to a national audience. This development underscores the growing public interest in literature that addresses social justice and constitutional rights, reflecting broader societal concerns about government actions and civil liberties. The financial boost for these independent bookstores also illustrates how businesses can benefit from aligning with social movements, potentially inspiring other small businesses to engage in activism. Additionally, the situation sheds light on the community's role in supporting local businesses that take a stand on important issues.
What's Next?
As the situation continues to unfold, both DreamHaven Books and Comma: A Bookshop are working to manage the influx of orders and maintain their operations. The increased visibility may lead to further collaborations within the bookselling community, as suggested by Ford's willingness to support Ketter. The ongoing protests against ICE in Minneapolis could also sustain public interest and support for these bookstores, potentially influencing their future business strategies and community engagement efforts.
