What's Happening?
Forest Road Brewery has released a new promotional campaign titled 'Just a Normal Beer,' featuring comedian Jack Whitehall, brewery founder Pete Brown, and social media personalities Big John and Schooner Scorer. The campaign includes a short film that aims to highlight the brewery's straightforward approach to beer production, emphasizing simplicity and quality. The involvement of well-known personalities is intended to attract attention and engage a broader audience, leveraging their popularity to boost the brewery's brand visibility.
Why It's Important?
The campaign is significant as it represents a strategic move by Forest Road Brewery to differentiate itself in a competitive market. By focusing on the concept of 'normal beer,' the brewery is appealing to consumers who appreciate traditional brewing methods and straightforward marketing. The use of celebrities and social media influencers is a tactic to enhance brand recognition and reach potential customers who may not be familiar with the brewery. This approach could potentially increase sales and expand the brewery's customer base.
