What's Happening?
Lure Agency has launched the WINS Method, a new sales and marketing framework designed to enhance the effectiveness of hospitality B2B marketing. The WINS Method, which stands for Website, Intel, Nurture,
and Sell, aims to streamline the sales process by focusing on engagement, data-driven strategies, and content-driven selling. This approach is tailored to meet the needs of modern buyers who are informed and independent, with 80% of B2B buyers making decisions before any sales interaction. The method is designed to cut unnecessary efforts and accelerate results, helping brands like Stonewall Resort and Equinox Golf Resort & Spa transition from cold contacts to warm conversions.
Why It's Important?
The introduction of the WINS Method is significant as it addresses the evolving landscape of B2B sales in the hospitality industry, where traditional tactics are becoming less effective. With the rise of AI and more informed buyers, hospitality brands need to adapt to remain competitive. The WINS Method provides a structured approach that leverages AI and data to build trust and relevance, ensuring brands are not only visible but also preferred by potential clients. This shift is crucial for hospitality businesses aiming to maintain and grow their market share in an increasingly digital and competitive environment.
What's Next?
Lure Agency plans to offer the WINS Method as a flexible solution that can be implemented internally by hospitality teams or through Lure's full-service execution. This adaptability allows businesses to choose the level of support they need to achieve immediate traction. As the hospitality industry continues to evolve, the adoption of such innovative frameworks could become a standard practice, prompting other agencies to develop similar strategies to meet the demands of modern buyers.
