What's Happening?
Chipotle is offering a buy-one-get-one (BOGO) deal for customers wearing college football jerseys on Monday after 5 p.m. This promotion coincides with the return of the carne asada protein to their menu, available for a limited time. The deal allows customers to receive up to five free items per check, provided they purchase an entree or item of greater value. The promotion is available at all Chipotle locations nationwide, including 18 locations in Austin, Texas.
Why It's Important?
This marketing strategy by Chipotle aims to capitalize on the popularity of college football and engage fans with a special offer. It reflects the company's efforts to boost sales and customer engagement through targeted promotions. The deal also highlights the intersection of sports culture and consumer behavior, as fans are incentivized to participate in the promotion by wearing their team jerseys.
