What's Happening?
The #WeTheCivic project is an initiative focused on rebuilding civic infrastructure in Appalachia by strengthening local journalism. This effort involves a two-year program that provides financial support, coaching, and peer learning opportunities to
a cohort of eight news organizations across six Central Appalachian states. These organizations include a mix of for-profit, nonprofit, and public media outlets, such as WMMT in Kentucky and Black By God in West Virginia. The initiative treats local news as a critical component of civic health, emphasizing that the decline of local news is not just a symptom but a driver of civic decline. The project aims to address the challenges faced by news deserts in the region, where the absence of local journalism has led to decreased voter turnout and unmonitored public corruption.
Why It's Important?
The revitalization of local news in Appalachia is crucial for maintaining civic engagement and accountability. Local journalism serves as a vital mechanism for communities to hold institutions accountable, access emergency information, and participate in civic life. The decline of local news has been linked to negative outcomes such as lower bond ratings and higher taxes, as lenders struggle to evaluate public projects without reliable information. By investing in local news as civic infrastructure, the initiative seeks to empower communities to govern themselves effectively and make informed decisions about their futures. This approach highlights the broader significance of local journalism in sustaining democratic processes and community health.
What's Next?
The #WeTheCivic project will continue to support its cohort of news organizations through capacity-building finance and coaching. The initiative aims to create sustainable business models for local journalism that can withstand the challenges of declining advertising revenue and limited subscription bases. By fostering a cooperative and community-governed information system, the project seeks to ensure that local news remains a public good. The success of this initiative could serve as a model for other regions facing similar challenges, demonstrating the importance of investing in local journalism as a means of strengthening civic infrastructure.
Beyond the Headlines
The initiative underscores the ethical and cultural dimensions of local journalism as a form of civic infrastructure. In regions like Central Appalachia, where communities have historically been underrepresented and over-narrated by outsiders, local news provides a platform for authentic voices and narratives. The project also highlights the need for philanthropic investment in rural media, which has traditionally been underfunded. By addressing these systemic issues, the initiative aims to create a more equitable and representative media landscape that reflects the diverse experiences and needs of Appalachian communities.
