AI Gaming Startup Born Secures $15M to Develop Social AI Companions Targeting Loneliness

What's Happening?

Born, an AI gaming startup based in Berlin, has raised $15 million in a Series A funding round to develop social AI companions aimed at combating loneliness. The company's CEO, Fabian Kamberi, believes current AI companions are exploitative, isolating users through one-to-one relationships with AI chatbots. Born's flagship product, Pengu, is a virtual pet app designed to foster real-world connections by requiring collaboration with another human. The app has reached over 15 million users globally, although the number of paying customers remains undisclosed. Born plans to expand its offerings with new characters and launch another social AI product for young people. The company is also opening a New York office to focus on marketing and AI research.

Why It's Important?

The development of social AI companions by Born represents a shift in the AI industry towards enhancing human connections rather than isolating individuals. This approach could have significant implications for addressing the loneliness epidemic, particularly among younger demographics. By integrating AI companions into social interactions, Born aims to create a new consumer social category centered around emotionally intelligent AI characters. This could lead to increased engagement and positive digital interactions, potentially benefiting mental health and social well-being. Investors, including Accel and Tencent, have shown confidence in Born's vision, indicating a growing interest in AI solutions that prioritize social connectivity.

What's Next?

Born plans to launch new characters for its Pengu app and introduce another AI social product specifically targeting young people aged 16 to 21. The company is also focusing on improving its character engine to ensure AI companions can form consistent personalities and grow alongside users. With the opening of a New York office, Born aims to enhance its marketing efforts and conduct further AI research. The startup's expansion in the U.S. will be led by Enrico Dal Re, Born's head of finance. As Born continues to develop its AI companions, it may influence the broader AI industry to prioritize social elements in AI design.