What's Happening?
Kourtney Kardashian has introduced a new supplement to her Lemme line, inspired by human breast milk, aimed at supporting beauty and gut health. The product, available in gummy and liquid forms, features colostrum, vitamin D3, and other nutrients. In
a unique marketing move, Kourtney enlisted her sister Kim Kardashian to star in an ad campaign where Kim plays a lawyer. The campaign humorously highlights the benefits of the supplement while showcasing the sisters' dynamic. The product is set to launch on November 6, exclusively on the Lemme website.
Why It's Important?
The introduction of a colostrum-based supplement by a high-profile celebrity like Kourtney Kardashian underscores the growing trend of using natural ingredients for health and beauty benefits. Colostrum, known for its immune-boosting properties, is gaining popularity in the supplement market. This launch could influence consumer interest in similar products, potentially driving demand for supplements that support gut health and overall wellness. The involvement of Kim Kardashian in the campaign adds significant marketing value, likely increasing the product's visibility and appeal.
