What's Happening?
Bernadette, an Antwerp-based fashion label known for its silk dresses, is launching a footwear line. The mother-daughter design team, Bernadette and Charlotte de Geyter, are introducing shoes that complement their fall 2025 collection. The new line features low-heeled and flat designs in pastel satins, adorned with bows and flowers, and some with embroidery. The shoes are designed to transition from boardroom to ballroom, with a focus on comfort and style. The collection includes a classics line with silk satin and leather options, priced between 690 and 990 euros. The shoes will be available exclusively on Bernadette's e-commerce site.
Why It's Important?
The expansion into footwear marks a significant growth step for Bernadette, enhancing its brand presence and offering a more comprehensive fashion experience. This move aligns with the brand's strategy to create a '360' fashion narrative, integrating accessories with their clothing lines. The introduction of footwear could increase Bernadette's market share and appeal to a broader audience, potentially boosting sales and brand recognition. As the brand continues to grow, this diversification may strengthen its position in the competitive fashion industry.
What's Next?
Bernadette plans to continue developing its footwear line, introducing seasonal colors and shapes that align with new collections. The brand aims to maintain steady growth by expanding its product offerings and enhancing its e-commerce platform. As Bernadette's footwear gains traction, it may explore additional retail partnerships or expand its distribution channels to reach more customers globally.
