What is the story about?
What's Happening?
Simon & Schuster U.S. and S&S U.K. have announced the launch of Scarlett Press, a new imprint dedicated to New Adult romance titles. The imprint aims to publish 12-15 titles annually, focusing on 'commercial, fast-paced' romance stories targeting readers in their late teens and 20s. The inaugural slate includes five books set for release in the spring, with titles such as Tiffany Hunt's 'The Dark Lord's Guide to Dating (and Other War Crimes)' and Marion Blackwood's 'Empire of Flame and Thorns'. The U.S. operations will be led by SVP Justin Chanda, with executive editors Sarah McCabe and Kate Prosswimmer overseeing acquisitions. The initiative reflects a renewed interest in the New Adult category, which had previously seen a decline.
Why It's Important?
The launch of Scarlett Press signifies a strategic move by Simon & Schuster to tap into the resurging interest in New Adult fiction, a genre that bridges the gap between Young Adult and Adult fiction. This move could potentially revitalize the market for New Adult books, offering fresh opportunities for authors and engaging a demographic that seeks more mature themes than those typically found in Young Adult literature. The success of this imprint could influence other publishers to invest in similar initiatives, potentially reshaping the landscape of the publishing industry.
What's Next?
Scarlett Press plans to release its first set of titles in the spring, with a mix of original and previously self-published works. The imprint's success will likely be monitored closely by industry stakeholders, as it could set a precedent for future investments in the New Adult genre. The response from readers and sales performance will be critical in determining the imprint's long-term viability and influence on the broader publishing market.
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