What is the story about?
What's Happening?
YouTube TV is offering a hidden discount to its existing subscribers, reducing the monthly cost to $49.99 for two months, a savings of $33 per month. This offer, which was first spotted by a Reddit user, is the same discount currently available to new subscribers. To access the discount, subscribers need to navigate to their plan management page on the YouTube TV website. This development comes as YouTube TV confirms that Fox channels will remain on its platform. Additionally, YouTube TV has partnered with Roku to provide live sports, including NFL games via NFL Sunday Ticket, at no extra cost, coinciding with the NFL season and the upcoming NBA season.
Why It's Important?
This discount is significant as it comes at a time when streaming service costs are increasing, and password-sharing restrictions are becoming stricter. By offering this discount, YouTube TV is likely aiming to retain its subscriber base amid growing competition from other live TV streaming services like Fubo TV and DirecTV Stream. The partnership with Roku to offer live sports at no additional cost could further enhance YouTube TV's appeal, especially to sports fans. This move may also influence other streaming services to offer similar discounts or partnerships to maintain their market share.
What's Next?
Subscribers interested in the discount should check their eligibility by visiting the YouTube TV website and managing their plan settings. The offer may have contingencies, as some users have reported not seeing the discount in their account settings. As the NFL and NBA seasons approach, YouTube TV's partnership with Roku could attract more sports enthusiasts to the platform. Other streaming services may respond with their own promotions or partnerships to compete with YouTube TV's offerings.
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