What's Happening?
Zulu Alpha Kilo, a creative agency, has introduced a series of merit badges designed to celebrate quintessential New Yorker experiences. The initiative features 25 badges, each representing a unique aspect
of life in New York City. The badges aim to capture the essence of being a true New Yorker, with proceeds from sales supporting GoVoteNYC, an organization focused on increasing voter participation in the city.
Why It's Important?
This creative campaign by Zulu Alpha Kilo not only celebrates the cultural identity of New Yorkers but also supports civic engagement through its partnership with GoVoteNYC. By linking the badges to a social cause, the initiative encourages New Yorkers to embrace their city’s culture while contributing to the democratic process. This approach highlights the role of creative marketing in fostering community spirit and social responsibility.
