What's Happening?
On September 6, 2025, Hedi Slimane, former creative director of Celine, posted an Instagram story encouraging the brand to pursue a new creative direction. Slimane, who left Celine in October 2024, expressed his hope that Celine would develop a unique photographic style for its advertising campaigns, distinct from his own. Slimane's tenure at Celine was marked by significant changes, including the removal of the accent from the brand's name and the introduction of his signature aesthetic, characterized by black and white imagery and rock-inspired themes. His message suggests a desire for Celine to innovate independently, free from his influence.
Why It's Important?
Slimane's call for Celine to establish its own creative identity highlights the ongoing debate about the influence of former creative directors on fashion brands. His statement underscores the importance of creative evolution and independence in the fashion industry, which can impact brand identity and consumer perception. As Celine navigates this transition, the brand's ability to redefine its image could affect its market position and appeal to new audiences. Slimane's influence remains evident in the industry, and his comments may prompt discussions about the role of legacy in fashion design.
What's Next?
Celine's response to Slimane's message could shape its future creative strategy. The brand may choose to embrace Slimane's advice and pursue a distinct aesthetic under its new creative director, Michael Rider, who has already shown continuity with Slimane's style. The fashion community and consumers will likely watch closely to see how Celine evolves and whether it can successfully establish a new identity. This development may also influence other brands facing similar challenges with former creative directors.
Beyond the Headlines
Slimane's message raises questions about the ownership of creative DNA in fashion. The balance between honoring past influences and fostering innovation is a complex issue for brands. Slimane's encouragement for Celine to move forward independently may inspire other brands to reassess their creative strategies and the impact of legacy on their growth.
