What's Happening?
Miyoko Schinner, the founder of Miyoko's, a plant-based dairy brand, is assembling a team to bid for the company as it undergoes liquidation. This move comes three years after Schinner was removed from
her position as CEO. The company entered an Assignment for the Benefit of Creditors (ABC) process, a method used to settle the affairs of insolvent companies, transferring assets to an assignee for sale. Schinner believes she is the best person to revive the brand, focusing on product development and adhering to core principles of quality and nutrition. The deadline for submitting bids is November 7, 2025.
Why It's Important?
The potential buyback by Schinner could revitalize Miyoko's, a brand known for its plant-based cheese and butter products. The plant-based dairy industry is facing challenges, with declining sales reported in various categories. Schinner's vision to target early adopters and focus on premium, clean-label products could help address the industry's slipping market penetration. Her approach emphasizes a brand with a strong point of view, which could resonate with consumers seeking products that stand for truth, equity, and sustainability.
What's Next?
If Schinner's bid is successful, she plans to implement a new company structure that is less reliant on investor demands, promoting mutual support and lateral decision-making. This could lead to innovative product offerings and potentially increase market share in the plant-based dairy sector. The outcome of the bidding process will determine the future direction of Miyoko's and its ability to compete in a challenging market.
Beyond the Headlines
The liquidation and potential buyback highlight the volatility in the plant-based food industry, where companies must navigate financial challenges and shifting consumer preferences. Schinner's emphasis on values and sustainability reflects broader trends in consumer demand for ethical and environmentally friendly products.
