What's Happening?
Horwood Homewares has expanded its collaboration with the ecommerce growth consultancy, Growth Society, to include the Judge kitchenware brand. Initially, the partnership began in April 2025, focusing
on the Stellar range, which aimed at international expansion across Europe, the US, and Canada. This collaboration has resulted in a 68% increase in net sales year-on-year, alongside improved return on investment through more efficient organic, paid media, conversion rate optimization, and customer relationship management activities. Building on this success, Horwood has now tasked Growth Society with leading performance marketing for Judge, one of the UK's oldest and most trusted kitchenware brands. Growth Society will manage strategy and activation for Judge across paid search, paid social, and CRM, aiming to drive sustainable growth through a diversified channel mix.
Why It's Important?
The expansion of Horwood Homewares' partnership with Growth Society signifies a strategic move to enhance the market presence of the Judge brand. This development is crucial as it highlights the growing importance of strategic ecommerce consultancy in driving sales and brand growth. By leveraging Growth Society's expertise, Horwood Homewares aims to replicate the success achieved with the Stellar range, potentially leading to increased market share and profitability. This move could set a precedent for other homeware brands seeking to optimize their ecommerce strategies and expand their reach in international markets.
What's Next?
With Growth Society now overseeing the performance marketing for Judge, the focus will be on implementing a diversified channel mix to drive sustainable growth. The consultancy will integrate enhanced reporting to place performance marketing insight and profitability at the core of its partnership with Judge. As the collaboration progresses, stakeholders will likely monitor the impact on sales and brand development closely. The success of this initiative could influence future strategic decisions for both Horwood Homewares and Growth Society, potentially leading to further expansions or new partnerships.
