What's Happening?
Kirin Holdings Co., Ltd. has developed a fermented ingredient derived from coffee cherries, aiming to enhance the body and aroma of beverages while contributing to the sustainability of coffee farms. This
innovation utilizes coffee cherries, which are typically discarded, to reduce environmental impact and improve the drinking satisfaction of non-alcoholic and low-alcohol beverages. The initiative is part of Kirin's long-term management plan, Kirin Group Vision 2027, which seeks to create social and economic value across its business domains.
Why It's Important?
The development of this ingredient addresses several critical issues in the coffee industry, including environmental concerns and the economic challenges faced by coffee farms. By repurposing coffee cherries, Kirin is not only reducing waste but also potentially increasing the income of coffee producers. This move aligns with broader industry trends towards sustainability and health-conscious consumption, offering a new avenue for innovation in the beverage sector.
What's Next?
Kirin plans to expand the use of this ingredient in non-alcoholic and low-alcohol products, aiming to address alcohol-related social issues. The company is exploring further applications of the ingredient to enhance drinking satisfaction and contribute to the sustainability of coffee farms. Future developments may include broader adoption across Kirin's product lines and potential collaborations with other industry players.
Beyond the Headlines
This initiative highlights the growing importance of sustainability in the food and beverage industry. By leveraging discarded materials, companies can reduce environmental impact and create new economic opportunities. Kirin's approach may inspire other companies to explore similar innovations, potentially leading to a shift in industry practices towards more sustainable and socially responsible operations.
