Forter Recognized in Forbes Cloud 100 for Fifth Year, Highlights AI-Driven Commerce Innovations

What's Happening?

Forter, a leading Trust Platform for digital commerce, has been named to the Forbes 2025 Cloud 100 list for the fifth consecutive year. This list ranks the top 100 private cloud companies globally, published by Forbes in partnership with Bessemer Venture Partners. Forter has driven over $9 billion in incremental revenue for its customers and reduced costs by more than $1 billion in 2024. The company has expanded its customer base to include top global brands such as Wayfair, SeatGeek, and Skims. Forter's AI-powered platform enhances customer experience for over 1.8 billion consumers worldwide, achieving a market-leading net promoter score of over 75.

Why It's Important?

Forter's recognition in the Forbes Cloud 100 underscores its role as a key player in the digital commerce ecosystem. The company's AI-driven solutions are transforming how businesses manage fraud prevention and payment optimization, offering significant economic benefits. As AI agents increasingly participate in online commerce, Forter's innovations in identity monitoring and agentic commerce protocols are crucial for enabling businesses to capitalize on these opportunities while mitigating risks. This recognition highlights the growing importance of AI in reshaping digital commerce and the competitive landscape for cloud companies.

What's Next?

Forter is heavily investing in agentic commerce, introducing identity monitoring solutions to help ecommerce organizations scale with AI agents. The company has launched the Trusted Agentic Commerce Protocol, an open standard for authenticating AI agents in digital commerce. These initiatives aim to address data and trust challenges, enabling businesses to fully embrace AI's potential. Forter has also appointed key executives to drive market leadership and innovation, positioning itself for continued growth and influence in the digital commerce sector.

Beyond the Headlines

The rise of agentic commerce presents ethical and regulatory challenges, particularly in distinguishing between human and AI agent behavior. As AI becomes more integrated into commerce, businesses and regulators must address issues related to data privacy, security, and consumer trust. Forter's efforts to establish open standards for AI agent authentication could play a pivotal role in shaping the future of digital commerce, ensuring that AI-driven innovations are implemented responsibly and effectively.