What's Happening?
Mintel has released its predictions for the beauty trends of Fall/Winter 2025, highlighting a shift towards moodier and grittier aesthetics. The upcoming season is expected to blend nostalgic elements
with bold, modern experimentation. Key movements include updated vintage glamour, a revival of gothic anti-glamour, and unexpected pops of vibrant color. Pastels, such as butter yellow and neon mint, are making an unexpected appearance, challenging traditional autumn palettes. Additionally, playful creativity is emphasized through charms and accessories for hair and nails. Gothic aesthetics are also returning, influenced by upcoming films like Frankenstein, featuring smudged eyeliner and deep, dark lip colors.
Why It's Important?
These beauty trends reflect broader cultural shifts and consumer desires for self-expression and individuality. The revival of gothic anti-glamour and vintage styles suggests a growing interest in blending historical influences with contemporary flair. This trend offers opportunities for beauty brands to innovate and connect with consumers seeking unique and expressive looks. The emphasis on bold colors and playful accessories indicates a move away from conventional seasonal palettes, potentially impacting product development and marketing strategies within the beauty industry.
What's Next?
Beauty brands are likely to respond by developing new product lines that cater to these emerging trends. This may include period-inspired collections and tutorials to help consumers achieve these looks. As consumers crave brighter and bolder styles, brands that offer easy-to-use products and encourage experimentation will likely gain traction. The focus on individuality and self-expression could lead to increased collaboration between beauty brands and influencers, further driving consumer engagement.
Beyond the Headlines
The resurgence of gothic aesthetics and vintage glamour may also influence other sectors, such as fashion and entertainment, as these styles gain popularity. The intersection of beauty trends with pop culture, particularly through films, highlights the interconnectedness of these industries. This could lead to a broader cultural embrace of gothic and vintage styles, impacting societal norms and preferences.
