What's Happening?
Forter, a digital commerce trust platform, has been named to the Forbes 2025 Cloud 100 list for the fifth consecutive year. The company has significantly contributed to its customers' revenue, driving over $9 billion in incremental revenue and reducing costs by more than $1 billion in 2024. Forter's AI-powered technology has improved customer experiences for over 1.8 billion consumers globally, maintaining a 99% customer retention rate and expanding its client base to include major brands like Wayfair and SeatGeek. The company is investing in agentic commerce, introducing identity monitoring and a Trusted Agentic Commerce Protocol to authenticate AI agents in digital commerce.
Why It's Important?
Forter's consistent recognition in the Forbes Cloud 100 highlights its role as a leader in fraud prevention and payments optimization within the digital commerce sector. The company's innovations in AI technology are pivotal in shaping the future of commerce, offering businesses new revenue streams and enhancing consumer trust. As AI continues to transform industries, Forter's solutions address critical data and trust challenges, positioning it as a key player in the evolving digital landscape. This recognition underscores the growing importance of AI in driving economic growth and innovation.
What's Next?
Forter plans to continue its investments in AI and agentic commerce, aiming to further enhance its platform's capabilities and expand its market leadership. The company is poised to influence the digital commerce ecosystem by solving inherent risks associated with AI agents. Forter's ongoing efforts to innovate and adapt to market demands will likely lead to new partnerships and technological advancements, reinforcing its position as a vital economic lever for businesses worldwide.
