What is the story about?
What's Happening?
Laura Desmond, CEO of Smartly, predicts a transformative era for creativity in advertising driven by artificial intelligence (AI). In a discussion on 'The Speed of Culture,' Desmond outlined how AI is reshaping the advertising landscape by enabling 'intelligent creative' that adapts to consumer behavior in real-time. Smartly's platform leverages AI to manage over $6 billion in ad spend, offering tools that enhance personalization and efficiency. Desmond emphasizes the need for marketers to shift from cost management to growth drivers, using AI to scale campaigns effectively.
Why It's Important?
Desmond's vision highlights the potential of AI to revolutionize the advertising industry by making campaigns more responsive and personalized. This shift could lead to more effective marketing strategies that resonate with consumers on a deeper level. As AI continues to evolve, it presents opportunities for brands to enhance their creative processes and achieve greater market impact. The focus on AI-driven creativity underscores the importance of innovation in maintaining competitive advantage in the rapidly changing digital landscape.
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