Peter Do Launches PD-168: A Gender-Neutral Fashion Line with Practical Appeal

What's Happening?

Peter Do, a prominent fashion designer, has introduced a new label named PD-168, which stands for the number of hours in a week. This collection is designed to be functional, practical, and inclusive, featuring gender-neutral pieces that range in size from XS to XXL. The collection includes jackets, track pants, tees, shirts, tanks, and a pleated skirt, all in an all-black color scheme. The pieces are crafted from three specific fabrics: super-soft cotton terry, jersey, and a liquid satin developed in Japan. The pricing is relatively modest, with items ranging from $110 for a tank to $850 for coats and chunky leather boots. The collection is available exclusively online, with plans for a pop-up store in collaboration with Komune in the Lower East Side.

Why It's Important?

The launch of PD-168 by Peter Do represents a significant shift in the fashion industry towards inclusivity and practicality. By focusing on gender-neutral designs and a modular wardrobe, Do is addressing the growing demand for versatile and accessible fashion. This approach not only broadens the appeal of his brand but also challenges traditional fashion norms. The use of machine-washable fabrics further enhances the practicality of the collection, making it suitable for everyday wear. This move could influence other designers to adopt similar strategies, potentially leading to a more inclusive and sustainable fashion landscape.

What's Next?

The PD-168 collection will be updated annually, providing a fresh selection of pieces each year. The upcoming pop-up store with Komune in the Lower East Side will offer customers a physical space to experience the collection. As the brand gains traction, it may expand its offerings or collaborate with other retailers to increase accessibility. The success of PD-168 could inspire other designers to explore gender-neutral and practical fashion solutions, potentially leading to broader industry changes.

Beyond the Headlines

Peter Do's decision to step back from being the face of his brand and focus on the codes of his design reflects a broader trend in the fashion industry where designers prioritize the essence of their work over personal branding. This shift could lead to a more authentic and substance-driven approach to fashion, where the focus is on the quality and functionality of the clothing rather than the celebrity status of the designer.