What's Happening?
Amazon has significantly reduced the price of the LEGO City Advent Calendar 2025 as part of its Prime Big Deal Day. Initially launched in September with a modest discount, the calendar's price has now been slashed to $20, down from $34, marking a 40% discount. This advent calendar offers 24 building surprises, including minifigures and mini builds, designed for children aged five and older. Each surprise comes with printed building instructions, eliminating the need for separate booklets or digital apps. The calendar also includes a holiday-themed playmat, enhancing the play experience by providing a backdrop for the builds. The set comprises 186 elements that can be integrated into existing LEGO City sets, offering long-term play value beyond the holiday season.
Why It's Important?
The significant discount on the LEGO City Advent Calendar highlights Amazon's strategy to attract consumers during its Prime Big Deal Day, a key shopping event. This move not only benefits consumers looking for affordable holiday gifts but also positions Amazon as a competitive player in the retail market. The advent calendar's design, which encourages creativity and storytelling, aligns with educational and developmental goals for children, making it an attractive purchase for parents. The discount may also drive increased sales volume, benefiting both Amazon and LEGO by clearing inventory and boosting brand visibility during the holiday season.
