What's Happening?
Autograph Collection Hotels, part of Marriott Bonvoy's global portfolio, has announced its debut in the Philippines with the opening of The Farm at San Benito. Located in Lipa, Batangas, this wellness sanctuary spans 52 hectares and is designed to offer
a transformative experience for guests seeking health, spirit, and life growth. The Farm is renowned for its detox-based wellness programs and personalized care, led by a team of internationally trained doctors, therapists, and nutritionists. The resort features a variety of wellness accommodations and dining experiences that emphasize healing and farm-to-table excellence.
Why It's Important?
The expansion of Autograph Collection Hotels into the Philippines with The Farm at San Benito highlights the growing demand for wellness tourism and integrative health experiences. This development is significant as it reflects a broader trend in the hospitality industry towards offering unique, health-focused retreats that cater to a global audience. The Farm's emphasis on personalized, evidence-based care positions it as a leader in the wellness tourism sector, potentially attracting international visitors and boosting the local economy. This move also aligns with Marriott Bonvoy's strategy to diversify its portfolio and offer distinctive travel experiences.
