What's Happening?
Petsense by Tractor Supply is celebrating its 20th anniversary with a series of initiatives aimed at supporting local animal shelters and veterans. The company has donated nearly $1 million to animal shelters and is launching a national campaign in partnership with K9s for Warriors. This campaign will involve a 'round up' initiative starting September 15, where customers can round up their purchases to the nearest dollar, with proceeds benefiting K9s for Warriors. This organization provides trained service dogs to veterans suffering from PTSD and other invisible wounds. Additionally, Petsense stores will offer discounts, weekly giveaways, and host pet adoption events as part of the celebration.
Why It's Important?
The initiatives by Petsense highlight the company's commitment to community engagement and support for veterans and animal welfare. By partnering with K9s for Warriors, Petsense is addressing the critical issue of veteran mental health, providing tangible support through service dogs. The donations to animal shelters reflect a significant contribution to animal welfare, helping shelters manage their operations and find homes for pets. These efforts not only enhance Petsense's brand image but also foster community goodwill and support for important social causes.
What's Next?
Petsense's campaign with K9s for Warriors will continue through Veterans Day, November 11, allowing customers to contribute to the cause over several weeks. The company plans to maintain its community-focused initiatives, potentially expanding partnerships and support for other organizations. The ongoing pet adoption events and discounts may attract more customers, increasing engagement and sales while promoting animal welfare.
