What's Happening?
Sustainable outdoor brand Finisterre is set to open its first northern UK store this winter, occupying a 2,464 sq ft unit in the Victoria Quarter at Victoria Leeds. The store will offer the full Finisterre lifestyle collection, including cold-water surfwear
and outerwear ranges. Rachel Bradburn, head of leasing at Redical, the venue's owner, expressed enthusiasm about Finisterre's addition, noting its loyal following and commitment to sustainability. The opening is part of Victoria Leeds' strategy to attract distinctive, values-led retailers.
Why It's Important?
The opening of Finisterre's store in Victoria Leeds marks a significant expansion for the brand, enhancing its presence in the UK market. This move aligns with the growing consumer demand for sustainable and ethically produced apparel. By establishing a physical store, Finisterre can engage directly with customers, offering them a tangible experience of their products. This expansion could potentially boost local economic activity and set a precedent for other sustainable brands to follow suit.
