What's Happening?
Oprah Winfrey has included Vivaia's PufferTherm Warm Boots in her 2025 'Favorite Things' list. The boots, known for their wool cushion insoles, are described by Winfrey as 'like walking on clouds.' The boots are available
in various colors, including beige, chestnut, black, and cardamom. The PufferTherm Leg Warmers can transform the short booties into knee-high snow boots. Vivaia has gained popularity with celebrities like Julia Roberts and Bella Hadid wearing their products. The brand's innovative designs, such as the Sneakerina and Margot Mary Janes, have also been spotted on other celebrities.
Why It's Important?
Oprah's endorsement of Vivaia's boots can significantly boost the brand's visibility and sales, as her 'Favorite Things' list is highly influential. This recognition can lead to increased consumer interest and potentially drive up demand for Vivaia's products. The inclusion of Vivaia in such a prestigious list highlights the brand's innovative approach to footwear, appealing to consumers seeking comfort and style. This could also encourage other brands to innovate and focus on comfort in their product offerings.
