Newfoundland's Film Industry Surpasses $1 Billion in Production Expenditures

What's Happening?

Newfoundland and Labrador have become a significant location for film and TV production, surpassing $1 billion in production expenditures since PictureNL's launch in 1997. The province's unique landscapes and folklore have attracted numerous productions, including Apple TV+'s 'Severance' and Netflix's untitled sea creature thriller. The region offers competitive tax credits, including a refundable 40 percent all-spend tax credit, which has drawn American producers to shoot in Newfoundland instead of traditional hubs like Ontario and British Columbia.

Why It's Important?

The growth of Newfoundland's film industry represents a shift in global production dynamics, as filmmakers seek unique locations and cost-effective solutions. The province's success in attracting major productions highlights the importance of competitive incentives and local support in building a thriving film industry. This development not only boosts the local economy but also enhances Newfoundland's cultural profile, showcasing its landscapes and stories to a global audience. The industry's expansion could lead to more job opportunities and infrastructure development in the region.

What's Next?

With plans for new soundstages and continued investment in local production capabilities, Newfoundland is poised to further increase its appeal to international filmmakers. The province's ongoing efforts to market itself as a prime filming destination may lead to more high-profile projects being shot there, potentially establishing it as a permanent fixture in the global film industry. As productions continue to leverage the province's tax credits and unique locations, Newfoundland's film industry is likely to see sustained growth and increased international recognition.